Privacy & Cookie Usage
We use "cookie" technology to enable the shopping system to record the contents of your basket, to ensure that the correct products are ordered when you progress through the checkout and to facilitate navigation throughout the shopping and catalogue pages. The use of a "cookie" involves storing a small file on your computer, which can be used to identify your browser to our server. You can usually modify your browser to prevent this happening, although if you do "disable cookies", then you will be unable to make a purchase from our online shop.
- What are cookies?
- Managing cookies
- Third party cookies
What are cookies?
Cookies are small text files which contain various information. Cookies are usually created by a website via your internet browser. You can view the cookies which are held on your computer via your internet browser, click here to find out how. We also use Flash Cookies (or Local Stored Objects) which are like normal cookies but use different technologies.
Why are they stored on my computer?
Why do I need to know?
Since the Privacy and Electronic Communications (EC Directive) Regulations 2003 (the "Regulations") were amended in 2011, online retailers' Sites must offer greater transparency and gather consent with regards to cookie usage.
We do not store any personal information on your computer such as your name, credit card details and so on. We only store information which can help us provide a personalised experience such as which currency you use and how you prefer the products to be displayed. To recognize you we use a unique session identification string held on your computer as a cookie.
The following table shows the basic cookies stored in your computer by Denby.co.uk in order to provide you with a functioning e-commerce service.
|Cookie Name||Cookie Origin||Cookie Purpose||Expiry|
|httprefer||First page viewed||Referral data to track sites that link to Venda.||2 days|
|lang||All||Records the user's language preference.||Never|
|locn||All||Records the user's location (region) preference.||Never|
|newCurr||During currency change||Records the user's currency preference so that exchange rates can be made.||1 week|
|quench||All||For managing performance.||End of session|
|referid||First page viewed||Referral data to track sites that link to Venda.||2 days|
|RFID||Add to cart / log in||Records the user's unique user reference ID for the current session.||Never|
|RSI||Keyword search||Records the last 3 keyword searches so they appear in the "Recent Search Box", allowing the Customer to jump back to those searches quickly.||1 day|
|RVI||Viewing products||Records the products the user has recently viewed to show in the "Recently Viewed Items" box.||1 week|
|setCurrency||During currency change||Records the user's currency preference so that exchange rates can be made.||1 week|
|setView||Product lists / search results||Records the user's preference for how products are arranged on product list and search results pages.||1 week|
|setViewPerPage||Product lists / search results||Records the user's preference for the number of products to view per page.||1 week|
|SID||First page viewed||Contains information about the session.||Never|
|ACCEPTEDDENBYCOOKIEPOLICY||First page viewed||Contains information about the users choice on allowing cookies usage.||7 Days|
Third Party Cookies
Third party cookies are used on our site to help us capture information such as which orders were not completed and which type of products you may be interested in. These Cookies are used for marketing and advertising purposes and if you choose to opt out of these you can still use the Denby website and your online shopping experience will not be affected. The table below shows the third party cookies used by our website.
Banner Advertising, Re-targeting and advertising cookies
We use online re-marketing companies which utilize tracking pixels which are requested from our website while you use it. A cookie is set on your browser with details of the type of products you browsed on Denby.co.uk.
Data such as the products and product types you viewed are then used to re-market various products to you via banner advertising which may appear on various different websites which are working with the marketing company. Only anonymous information is sent or stored on your computer in a cookie and not private data.
We may send you targeted emails and updates regarding items which you once placed in the Denby website shopping cart.
|Cookie Name||Cookie Origin||Cookie Purpose||Expiry|
|__utma||First GA-enabled page viewed||The unique ID for the Customer used to track repeat visits.||2 years|
|__utmb||First GA-enabled page viewed||Used by ga.js to determine the Customer's session information.||30 minutes|
|__utmc||First GA-enabled page viewed||Used by ga.js to determine the Customer's session information.||Session|
|___utmv||First GA-enabled page viewed||Used only if custom variables are set to report on the particular data that it is configured to gather (e.g., a custom demographic).||2 years|
|___utmx||First GA-enabled page viewed||Used only if Website Optimizer is installed and correctly configured. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on the Client's Site. See Website Optimizer Help Center for more information.||2 years|
|__utmz||First GA-enabled page viewed||Stores the referral information for the Customer; e.g., whether they found the page by a search engine result, direct link, ad, etc.||6 months|
|Google Doubleclick: id||First Doubleclick page (usually product detail, basket page or checkout)||Online publishers use Doubleclick to display adverts on their websites||24 hours|
|Google: NID||A unique identifier used by Google applications to store user preference information on||24 hours|
|Cheetahmail||First page visited after clicking through from a denby marketing email||Stores information regarding email marketing campaign (from mail.denby.co.uk), refereed the user to Denby.co.uk (for users who are part of the opt-in policy). Tells the marketing system that the email helped the final sale.||Never|
|mt_1091-100-uk||First page visited||Data regarding products browsed by the user - for retargeting.||24 hours|
|mttgt||First page visited||Data regarding products browsed by the user - for retargeting.||24 hours|
|ABTst||First page visited||Data regarding products browsed by the user - for retargeting.||Until refreshed by server.|
|cksession||First page visited||Data regarding products browsed by the user - for retargeting.||Until refreshed by server.|
|mt_1119-100-uk||First page visited||Data regarding products browsed by the user - for retargeting.||7 days|
|ckid||First page visited||Data regarding products browsed by the user - for retargeting.||365 days|
|mtrs||First page visited||Data regarding products browsed by the user - for retargeting.||365 days|
To opt-out or block third party cookies please change your privacy settings in your browser. You can decide what information is stored on your computer when surfing the internet by changing your browser privacy settings.
For more information and advice on cookies please visit the following websites:
About Cookies org provides information and advice to consumers:
Network Advertising / Choices show which cookies you have on your computer: